Taylor Swift Breaks Adele’s Record, Then Announces Four New Variants: The Billionaire’s Playbook of Endless Album Variants & Manufactured Urgency
Taylor Swift’s The Life of a Showgirl has been breaking all kinds of records and has earned 3.5 million equivalent album units in the U.S. since its October 3 release, according to Luminate. With 3.2 million traditional sales and another 300,000 from streaming, the album has now surpassed Adele’s 25 for the largest debut week by total units since Billboard began using its […]







